1. Male self-esteem and face perception: Men are usually expected by society to present a strong and capable image. Saying 'no' may be seen as a sign of weakness and incompetence, which can damage their self-esteem and face, and affect their image in society, family, and career.
2. Challenge and problem-solving skills: Men tend to face challenges and seek solutions, rather than easily admitting that they cannot achieve them. Saying 'no' may be seen as avoidance or giving up, which goes against their problem-solving nature and makes them feel like they have not fulfilled their responsibilities as male characters.
3. Competition and achievement motivation: In a highly competitive social environment, men often have strong achievement motivation. Admitting 'no' may mean being at a disadvantage in competition, missing opportunities, or being seen as a failure. This does not meet their psychological needs of pursuing success and longing for recognition.