Before opening a flower shop, a series of preparations need to be made. The following is an overview of some key steps and required items: 1. Market research and positioning
Understand market demand: Study the demand and competition situation of the local flower market, determine the target customer group and positioning.
Determine business strategy: Based on market research results, develop suitable business strategies, such as product types, price positioning, marketing methods, etc. 2、 Store location selection and decoration
Site selection: Choose a location with high foot traffic, convenient transportation, and in line with the consumption habits of the target customer group as the store location.
Rent and Contract: Negotiate rent and lease term with the landlord, and sign a lease agreement.
Decoration design: Based on the store's positioning and style, carry out decoration design, including walls, floors, lighting, shelves, etc.
Decoration construction: Choose a reliable decoration company or construction team to carry out decoration construction, ensuring the quality and progress of decoration. 3、 Document processing and qualification application
Business License: Apply for a business license from the local industrial and commercial department to prove that the flower shop has legal business qualifications.
Tax registration certificate: After obtaining the business license, go through the tax registration procedures with the local tax department and obtain the tax registration certificate.
Health certificate: If the flower shop is involved in food sales and requires health certificates for employees, it should ensure that the relevant personnel handle the health certificate.
Hygiene License: As flower shops involve plant cultivation and sales, they need to meet certain hygiene standards and obtain a hygiene license.
Fire Permit: Passed the fire safety inspection and obtained the fire permit.
Other documents: Depending on the management requirements of different regions, additional relevant documents such as environmental permits may need to be obtained. 4、 Preparation of spare parts and materials
Basic equipment: Purchase basic equipment such as showerheads, scissors, deburring tools, packaging paper, gift boxes, flower racks, etc.
Cashier system: Install a cashier system to facilitate customer payment and store management.
Preservation equipment: Purchase preservation cabinets, refrigeration equipment, etc. as needed to preserve fresh flowers and green plants.
Decorative items: Purchase some decorative items such as vases, flower pots, etc. for displaying and showcasing products. 5、 Purchasing and Inventory Management
Finding suppliers: Look for reliable flower and plant suppliers to establish stable cooperative relationships.
First time purchase: Based on market demand and store positioning, make the first purchase.
Inventory management: Establish an inventory management system to ensure that the inventory of fresh flowers and green plants is sufficient and not excessive. 6、 Employee Recruitment and Training
Recruiting employees: Recruit suitable employees based on the size of the store and business needs.
Training employees: Provide training on floral knowledge, sales skills, customer service, and other aspects to employees. 7、 Opening event planning and execution
Develop an opening activity plan: Based on the store's positioning and target customer group, develop an opening activity plan.
Promotion: Promote through online self media and offline flyers.
Execution of opening activities: Carry out opening activities according to the activity plan to attract customer attention and consumption.
Before opening a flower shop, it is necessary to do a series of preparatory work, including market research, store location and decoration, certificate processing and qualification application, preparation of spare parts and materials, procurement and inventory management, employee recruitment and training, and planning and execution of opening activities. These tasks will lay a solid foundation for the smooth opening and subsequent operation of the flower shop.