The brand level of Nivea can be analyzed from the following aspects:
1. Market positioning: Nivea is a well-known international skincare brand, typically positioned in the mid to low end market due to its extensive product line and affordable prices, although some believe it is in the mid-range market.
2. Product quality: Nivea's products are known for their high quality and gentleness, providing the gentlest care for the skin. Their products cover multiple fields such as facial care, body care, and sun protection, and the formula emphasizes mildness without irritating ingredients, suitable for people of all skin types.
3. Brand Value: Nivea has a high brand value, with a brand value of $6.617 billion in 2023, ranking high in the global cosmetics and personal care brand value rankings.
Nivea is an international skincare brand that holds a significant position in the market.