1. Different aesthetic preferences: Everyone has different aesthetic concepts, and some men may prefer women's natural and fresh appearance, believing that makeup will mask women's original beauty or make them look less realistic.
2. Influence of traditional beliefs: In some traditional beliefs, women not wearing makeup is seen as a symbol of simplicity and purity, while excessive makeup may be seen as pursuing vanity or not meeting traditional aesthetic standards. This concept may subtly influence the preferences of some men.
3. Personal comfort: Some men may feel more comfortable when interacting with women who wear less or no makeup, as these women give them a more intimate and authentic feeling, reducing the distance that may be caused by appearance modifications. Men may also worry that makeup may mask certain health issues or true emotions of women.