1. Social identification and participation: People who like to like often hope to express their identification and support for others' content through liking, thereby feeling connected and involved in their social circle. Thumbs, as a convenient way of social interaction, allow them to quickly express their attitudes and positions.
2. Positive emotional feedback: The act of liking is often accompanied by experiences of positive emotions. When encountering interesting, touching, or valuable content, liking becomes an immediate positive feedback mechanism that enhances one's sense of pleasure and also serves as an encouragement and appreciation for the content creator.
3. Social currency accumulation: On social media, the number of likes is often seen as a reflection of social value. People who like to like may want to increase their social influence and showcase their popularity and activity in online communities by accumulating more likes. This mentality to some extent drives them to participate more actively in liking activities.